About Us

Saffron and Ginger was borne out of a realisation that social media marketing for the boutique and experiential hotel and tourism industry is often carried out by faceless companies with little to no actual experience in this segment of hospitality industry. Therefore their understanding of the product is lacking. I have over 20  years of experience working in the high end, bespoke travel industry, with a specific  focus  on  India and Sri Lanka as a destination for  discerning  travelers  with a desire to experience the best these countries have to offer. I have worked as a tour operator for a specialist company in London offering bespoke travel to the subcontinent, I set up Banyan Lanka Tours in its second guise in 2010 post-conflict Sri Lanka, I have run sales and marketing for hotels in India and Sri Lanka, as well as being head of product and marketing for a Sri Lanka based DMC. My knowledge of the industry is hard to beat, and having also been a tour operator I am also very familiar with what the consumer is looking for.

What We Do

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Testimonials

I’ve known Gwen for around 20 years when she was working at Real Holidays. We’ve collaborated on several projects over the years and I’ve always been impressed by her dedication, drive, passion and commitment to the job in hand. When I needed someone to take over the social media at Indian Experiences, she was the obvious choice. I look forward to many more years collaborating with her.

Philippa Kaye, Founder Indian Experiences (UK)

My partnership with Gwen dates back over 20 years when she worked as a tour operator in London selling tailor made travel to India. In 2018 we started working together again when she came on board with Saffron & Ginger to manage the design and build of our new Enriching Journeys website, which we were thrilled with. Subsequently we also took her on to manage our social media marketing, which really upped our brand image to a whole new level. We are infinitely grateful to Gwen and her professionalism in helping Enriching Journeys grow.

Alok Singh, Founder Enriching Journeys (India)

Saffron and Ginger have been managing the social media marketing for Living Heritage Koslanda since February 2017. This was the first time we had gone down the route of hiring someone to take on this aspect of the company and we have been really impressed with the results so far. Gwen’s background in bespoke luxury travel , as well as her 5 years living and working in Sri Lanka, means that she has a perfect insight into what our property is all about. Something I don’t feel a standard social media marketing agency would be able to grasp. She produces consistently stylish content for our social media channels which has really captured the feel of our resort. Gwen has optimised our online content, created a blog for our website, and project managed the creation of a new web site for us. Gwen also runs our Facebook Ad campaigns and creates traditional marketing materials such as power point presentations and advertising material for the travel trade. Ultimately the success of any marketing campaign lies in increased bookings and we have certainly seen an upturn in direct bookings to our hotel . This is certainly contributed largely to the social media activities conducted by Gwen. We are thrilled to have her on board.

Lucy Adams, Owner Living Heritage Koslanda (Sri Lanka)

Gwen has travelled with groups of mine on two separate trips in India, as well as promoting my company via Indian Experiences. Her eye for what makes a good and interesting, truly insightful, experience in India is second to none. She combines being a fun and enthusiastic travel companion with a high level of professionalism and an ability to shift into rapid problem solving mode at the flick of a switch (getting two guests back to the UK at very short notice, for example). Her social media posts have generated a lot of interest in my company and even when we’ve travelled together on less formal trips she seems always to be working, looking for new things to do, or new ways of approaching things. She takes brilliant pictures without being intrusive and posts lively stories that have always resulted in enquiries for my company.

Sophie Hartman, Owner Holidays in Rural India (UK)

Gwen helped us plan, organize and promote the Raika Journey, an immersive experience in the Raika camel culture and her contribution was outstanding in terms of diligence and enthusiasm. She understands the needs of foreign tourists to India intimately and at the same time has amazing communication skills with the local people. Gwen has the potential to play a major role in reviving India’s post Corona tourism business for high-end tourists looking for a unique experience and we hope that we can work together with her in developing camel health tourism in Rajasthan, setting up an experience for healing with camel milk, similar to Ayurvedic tourism in Kerala.

Dr Ilse Koheler-Rollefson, Raika Journey (India)

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